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About Me

I'M SARA PETROFF  

I was put on this earth to create and only in recent years have I given myself permission to fully unleash my untapped potential.  With degrees in both Visual Fine Arts and Interior Design, I have served as the curator and artistic director of Toronto's prominent Petroff Gallery for over 20 years, coached countless artists in their professional practice, juried art shows, taught art and sat on several boards and advisory committees in the arts.  All the while dreaming that it should be my artwork up on those gallery walls!  

In 2013 I sold the gallery to establish Petroff Design, a thriving Interior Design and Art Consulting practice, awarded the HOUZZ Service Award for 6 years running, with the intent of striking a balance between my day job in front of the computer and my dream job in my studio, where I am truly happiest, hands dirty, pushing the medium and creating something from nothing.   If not me, then who? And if not now, then when?

So there it is: I was born an artist, but have taken the scenic route to get back to my happy place.  

selected media

As a curator, designer & art consultant have been called upon to offer stylistic insights over the years in various print and television sources including: 

CityLine TV, Breakfast Television, Daytime Toronto TV, JAZZFM Radio, The Globe and Mail Newspaper, The National Post, Canadian House & Home Magazine, CBC Radio, NICHE Magazine, Where Toronto, The Canadian Jewish News, The Toronto Star.

arts sector work 

It has been an honour to have served the arts community in the following capacities:  

Board of Directors for the Toronto Outdoor Art Exhibition; Advisory Committee for McMichael Gallery Emerging Artist Mentorship Program; Advisory Committee for Fleming College's School for the Arts; Art Selection Committee for the Ronald McDonald House Toronto; Arts Sector Mentor with York University's Entrepreneurial Development Institute (part of the Schulich Business Program); invited speaker at the Art Gallery of Mississauga, Craft Ontario, Sheridan College and Toronto Outdoor Art Exhibition.

career highlights

BEST OF HOUZZ  Award for Customer Satisfaction 2015-2020

IIDEX Gold Award 2012

NICHE 2009 Top Retailer of the Year Top 100 Galleries in North America 

Intercede Facility Management Award & Rice Brydone Limited Award for excellence in Interior Design 


My art business has been designated as a "Trusted Art Seller" with The Art Storefronts Organization, which means you can shop with confidence, and know that I stand behind the quality and value of my products.
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